The Optimization Firm is a 20-year innovation company founded on breakthrough software algorithms. Its software products are used by researchers, consultants, and academics in over 50 countries around the world. A university spin-off, the company was the first to develop a branch-and-bound code for global optimization of NLP and MINLP problems. It is the maker of BARON, the world-leader in global optimization technology. The company recently developed ALAMO, a machine learning software for building algebraic models from preexisting data and first principles, while ensuring those models are optimal, realistic, and as simple as possible.